Promotion is possibly the most important to get right. Once you have your configuration right and the Calculator is installed where you want it, it is vital to make sure you do a good job on making people aware it exists and encouraging people to use it.

Here’s a few tips to help you get the most exposure for your Fee Calculator:

• Make the Fee Calculator one of the main calls to action across your website
• Add the Fee Calculator as a call to action (button/link) on the home page
• Add a link to the Fee Calculator in the main menu
• Add links to the Fee Calculator from other key pages on the website such as Enrolment or About as next steps
• Add the Fee Calculator to campaign landing page as a practical next step for visitors rather than a standard contact form – parents receive vital information and the school will still receive the enquiry.
• Use the Fee Calculator in enrolment conversations (over the phone or email) – send them a link to use it, and even run a live fee estimate over the phone and send the fees to them right there and then
• Add a link to the Fee Calculator in enrolment or promotional emails as a next step for parents
• Add a link or QR code link to the Fee Calculator on your school prospectus, brochures or advertising
• When you update fees or make changes, send the current families a link to the Fee Calculator to view their new fees and help with budgeting (ideally within the secure portal with the streamlined calculator version)

Every school has different promotion and marketing strategies, so use what ever suggestions above suit your strategy, but in any case, we encourage you to be intentional about how you use promote the Fee Calculator and we guarantee it will be a highly effective tool for parents and generate valuable enquiries for your school.

We also recommend reading our article on best practices for the fees page on your school website.